Cause-Related Marketing Webinar: Complying With State Requirements

By: COGENCY GLOBAL on Aug 31, 2021 11:47:10 AM

webinar_whiteIf you’re considering entering into a commercial co-venture, or representing a client that plans to do so, learn what you need to know to meet the associated compliance requirements.

This webinar will be presented by Ron Barrett, COGENCY GLOBAL Vice President of Nonprofit Services, author of Nonprofit Fundraising Registration: Nolo’s 50-State Digital Guide and Standards for Excellence Institute Licensed Consultant.

Charitable Sales Promotions: The Legal, Financial and Regulatory Requirements for Commercial Co-ventures
Tuesday, September 28th, 2021
1 PM – 2 PM ET
(10 AM – 11 AM PT)

Charitable sales promotions, also known as cause-related marketing or commercial co-ventures (CCVs), are increasingly popular endeavors between nonprofit and for-profit corporations. In a commercial co-venture, a for-profit organization underwrites, arranges or sponsors a sale, performance or event which is advertised to benefit a charity.

Traditional profit-oriented companies understand the branding, marketing and sales benefits CCVs bring to their bottom line. And, of course, nonprofits welcome the new sources of dollars and recognition these ventures bring.

However, nonprofits and their for-profit partners must comply with substantial legal, financial, tax and regulatory requirements associated with CCV promotions. State regulators are paying increasing attention to CCVs, so it is important for both parties to understand and meet these requirements and related best practices when planning charitable sales promotions.

Topics to be covered include: 

  • Registration and post-promotion reporting requirements
  • Contractual, financial and federal tax considerations
  • Point-of-sale disclosures for charitable sales promotions
  • Best practices for nonprofits and commercial co-venturers
  • Unrelated business income tax (UBIT) concerns

There is no fee to attend the webinar, but advance registration is required.

Register Now

Please contact us with any additional questions by emailing

Topics: Nonprofit Registration and Compliance, Nonprofit