Content Marketing Specialist – New York, NY

Summary

Cogency Global is looking for a hands-on, organized Content Marketing Specialist who can turn expertise into engaging, high-impact digital content.

This role is for someone who understands how to build brand presence through social media, thought leadership support, and timely, relevant content.

You will turn ideas and subject matter expertise into compelling posts, campaign content, and brand storytelling that strengthens Cogency’s voice in the market.

You will support Cogency’s digital presence by publishing social content, thought leadership, and editorial content across priority channels with a strong emphasis on LinkedIn, thought leadership, and market-relevant storytelling.

You will collaborate closely with Brand, Digital, Design, and subject matter experts to translate complex topics into clear, engaging content aligned to business priorities.

Key Responsibilities

Social Marketing & Community Management

• Support and execute content across owned social channels. 
• Develop and manage a social content calendar aligned to campaigns, events, and thought leadership. 
• Draft and publish social content across formats (brand posts, SME content, campaign support and timely commentary) 
• Curate and share relevant industry content with added perspective 
• Monitor engagement and manage community interactions in a timely, brand-aligned way. 
• Track performance and use analytics to optimize content and improve engagement 

Thought Leadership & Content Development

• Support development thought leadership that position Cogency’s experts as credible voices 
• Partner with subject matter experts to create articles, social content, webinars, and long-form assets. 
• Translate research, market trends, and regulatory updates into clear, audience-friendly content.
• Contribute to a repeatable process for developing and scaling thought leadership content 

Blog Content & Editorial Development

• Support blog development including briefing, drafting, editing, and publishing content 
• Edit and refine content from internal contributors and external contributors to ensure clarity, quality, and brand alignment. 
• Build blog content from interviews, notes, presentations, and SME input. 
• Ensure content is aligned with social promotion, and broader marketing initiatives 
• Help manage editorial workflows, timelines, and review content standards

Content Strategy, Research, & Distribution

• Support research-drive content development (webinars, articles, campaigns)
• Use audience & market insights to inform content planning and messaging 
• Support content distribution and syndication efforts to extend reach 
• Ensure content distribution aligns with channel best practices and business priorities.

Required Qualifications

Must-Have 

• Experience managing or contributing to B2B or professional services social media 
• 2-4 years of experience in content marketing, social media, or editorial roles
• Familiarity with social platforms, CMS tools, and analytics 
• Strong writing, editing, and proofreading skills across short and long-form content. 
• Experience working with subject matter experts or senior stakeholders. 
• Strong ability to simplify complex or technical topics 
• Experience managing multiple projects and deadlines 

Nice-to-Have

• Experience in B2B, professional services, legal, or financial sectors 
• Experience with executive thought leadership or ghostwriting. 
• Familiarity with webinars, content syndication, or multi-channel campaigns 
• Experience creating research-based content (white papers, reports) 
• Comfort using AI tools to support content creation and optimization 

Success Metrics

• Consistent high-quality social and content output aligned to brand priorities. 
• Increased visibility and engagement for executive and SME content. 
• Strong contribution thought leadership and campaign performance
• Growth in engagement, audience, and content-driven traffic 

Job Type: Full Time, M-F Hours: 9:00 AM – 5:00 PM Salary Range: $70-80K