Segment Strategic Marketing Director – PSO

Summary

Cogency Global is seeking a Segment Strategic Marketing Director – Professional Services to drive segment-led growth across our global Professional Services portfolio, with a core focus on law firms, title companies, and tax and accountancy firms. This role aligns market insights, go-to-market strategy, and execution to deliver differentiated positioning, campaigns, and programs that directly support pipeline generation, key-account expansion, cross-sell, and long-term client value.

Why This Role Matters

• Cogency is at a pivotal stage of rapid expansion, with strong marketing talent, a growing international footprint, and an active acquisition strategy that requires a streamlined, scalable marketing engine.
• In this role you will be one of Cogency’s first segment-focused strategic marketers, helping to define this essential function as you shape clear, differentiated go-to-market strategies for the Professional Services segment, strengthen alignment between Product, Marketing, and Sales, and drive pipeline, win rates, and cross-sell within priority accounts.
• Success will be measured by segment pipeline, conversion rates, campaign performance, win rates in target law firm and professional services accounts, and cross-sell and account expansion metrics.

Responsibilities

• Own the Professional Services segment strategy, including ICPs, buyer personas, sub-segments, and practice-area targeting.
• Lead integrated go-to-market plans and ICPs, acting as the GTM integrator across Sales, Product, Operations, and Marketing.
• Translate complex transactional, filing, governance, and compliance concepts into clear, compelling market narratives for law firm and professional services workflows (e.g., transaction support, due diligence, UCC, formations, governance-heavy portfolios).
• Partner with functional marketing leaders to deliver multi-channel demand generation and ABM campaigns, thought leadership, and events for professional services audiences, optimizing performance based on data and ROI.
• Partner closely with Sales leadership on pipeline strategy, account targeting, cross-sell and expansion within strategic professional services accounts.
• Serve as a central connector for your segment across Sales, Product, Operations, Legal/Compliance, and Marketing, ensuring consistent, segment-relevant messaging and enablement tools.

Required Qualifications

• 7–12+ years of B2B marketing experience, ideally within legal, financial services, or other highly regulated professional services industries.
• Proven experience in segment/vertical marketing and go-to-market strategy, including marketing to law firms or other professional services organizations.
• Track record partnering with Sales to drive pipeline and revenue through multi-channel campaigns (ABM, digital, events, thought leadership).
• Ability to translate complex legal, transactional, or compliance topics into clear, differentiated messaging.
• Strong analytical, data-driven mindset focused on measurable business outcomes.
• Bonus: Familiarity with workflows in corporate and business entity matters, M&A, banking/structured finance, PE/VC, capital markets, bankruptcy/restructuring, aviation finance, cross-border transactions, or real estate/REIT structures; experience supporting global GTM and integrating acquired services.

Job Type: Full Time, M-F Hours: 9:00 AM – 5:00 PM Salary Range: $140K