Charitable Sales Promotions: Legal, Financial and Regulatory Requirements for Commercial Co-Ventures
Now on Demand: Key topics included registration requirements, financial considerations, and best practices for nonprofits.
Webinar Details
Charitable sales promotions, also known as cause-related marketing or commercial co-ventures (CCVs), are increasingly popular endeavors between nonprofit and for-profit corporations. In a commercial co-venture, a for-profit organization underwrites, arranges or sponsors a sale, performance or event which is advertised to benefit a charity.
Traditional profit-oriented companies understand the branding, marketing and sales benefits CCVs bring to their bottom line. And, of course, nonprofits welcome the new sources of dollars and recognition these ventures bring.
However, nonprofits and their for-profit partners must comply with substantial legal, financial, tax and regulatory requirements associated with CCV promotions. State regulators are paying increasing attention to CCVs, so it is important for both parties to understand and meet these requirements and related best practices when planning charitable sales promotions.
Learning Objectives:
- Registration and post-promotion reporting requirements
- Contractual, financial and federal tax considerations
- Point-of-sale disclosures for charitable sales promotions
- Best practices for nonprofits and commercial co-ventures
- Unrelated business income tax (UBIT) concerns
- And much more!
Meet the Host
Ron Barrett
Ron Barrett is the Vice President of Nonprofit Services at Cogency Global Inc. and is the author of Nonprofit Fundraising Registration: Nolo’s 50-State Digital Guide,. An experienced speaker, Ron has become a respected and trusted voice in the nonprofit industry. He is a Founding Member of The NonProfit Alliance (TNPA), the Corresponding Secretary of the Baltimore Kickers, the VP/Membership and former President of Capital Toastmasters-1 in DC and is the President of the Ellicott City Rotary Club. Mr. Barrett is also a Standards for Excellence Institute Licensed Consultant.
Ron Barrett
Ron Barrett is the Vice President of Nonprofit Services at Cogency Global Inc. and is the author of Nonprofit Fundraising Registration: Nolo’s 50-State Digital Guide,. An experienced speaker, Ron has become a respected and trusted voice in the nonprofit industry. He is a Founding Member of The NonProfit Alliance (TNPA), the Corresponding Secretary of the Baltimore Kickers, the VP/Membership and former President of Capital Toastmasters-1 in DC and is the President of the Ellicott City Rotary Club. Mr. Barrett is also a Standards for Excellence Institute Licensed Consultant.
FAQs
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