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Available on Demand: Commercial Co-Ventures Webinar

By: COGENCY GLOBAL on Apr 26, 2022 3:54:08 PM

Did you miss our webinar, Charitable Sales Promotions: Legal, Financial and Regulatory Requirements for Commercial Co-Ventures? Would you like another look at what was presented? This webinar is now available on demand for you to view at your convenience. You can access the webinar here

Hosted by Ron Barrett, Cogency Global’s Vice President of Nonprofit Services, author of Nonprofit Fundraising Registration: Nolo’s 50-State Digital Guide and a Standards for Excellence Institute Licensed Consultant, this recording will cover the following:

  • Registration and post-promotion reporting requirements
  • Contractual, financial and federal tax considerations
  • Point-of-sale disclosures for charitable sales promotions
  • Best practices for nonprofits and commercial co-ventures
  • Unrelated business income tax (UBIT) concerns
  • And much more!

Charitable Sales Promotions: The Legal, Financial and Regulatory Requirements for Commercial Co-Ventures


Charitable sales promotions, also known as cause-related marketing or commercial co-ventures (CCVs), are increasingly popular endeavors between nonprofit and for-profit corporations. In a commercial co-venture, a for-profit organization underwrites, arranges or sponsors a sale, performance or event which is advertised to benefit a charity.

Traditional profit-oriented companies understand the branding, marketing and sales benefits CCVs bring to their bottom line. And, of course, nonprofits welcome the new sources of dollars and recognition these ventures bring.

However, nonprofits and their for-profit partners must comply with substantial legal, financial, tax and regulatory requirements associated with CCV promotions. State regulators are paying increasing attention to CCVs, so it is important for both parties to understand and meet these requirements and related best practices when planning charitable sales promotions.

Feel free to share this on-demand webinar with any colleagues who may find this useful to their work. If you have any questions, email us at webinars@cogencyglobal.com. And make sure you receive announcements of future webinars by signing up for our email updates on the topics you’re interested in if you aren’t already subscribed.

Topics: Nonprofit Registration and Compliance